switchers

Why Labour must win over Tory voters

First published on the Times Redbox

On Wednesday this week, the chancellor George Osborne used the first majority Conservative budget to implement much of the Tories’ manifesto for Britain – and no small part of the Labour one. Labour members of parliament were open-mouthed at the spectacle of a Tory chancellor shaking up ‘non dom’ status. They were in outright shock at his creation of a new minimum wage rate for the over-25s and the audacity of calling it a ‘living wage’.

Many were left simply depressed. As Labour looked on and made its protests about the detail, Tory MP after Tory MP took to the airwaves to repeat the same lines over and over. They were so effective that I can already repeat it verbatim: ‘Moving from a low pay, high tax, high welfare society to a high wage, low tax, low welfare one’. As the comment rolled on there was one statement that never got muttered by Tories of any wing, stripe or faction of the party: ‘that Osborne is just Labour-lite’. (more…)

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The final sweep

First publish on LabourList, and Progress magazine

In the final weeksbefore the general election, as the rapid pursuit for promises becomes more fraught, the election campaign metaphorically turns into the final dash in 1990s television programme Supermarket Sweep. In the Big Sweep round contestants would find themselves torn between collecting Dale Winton’s shopping list and an unknown quantity of inflatable fruit and their hidden bonuses. The latter seemed more attractive but the former guaranteed £100 being added to the shopping total. More importantly, it was a surefire way to victory and the Super Sweep prize money. Getting your strategy right mattered.

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