In the final weeksbefore the general election, as the rapid pursuit for promises becomes more fraught, the election campaign metaphorically turns into the final dash in 1990s television programme Supermarket Sweep. In the Big Sweep round contestants would find themselves torn between collecting Dale Winton’s shopping list and an unknown quantity of inflatable fruit and their hidden bonuses. The latter seemed more attractive but the former guaranteed £100 being added to the shopping total. More importantly, it was a surefire way to victory and the Super Sweep prize money. Getting your strategy right mattered.