party political broadcast

Labour has to give people something to hope for, not just offer despair

Labour’s latest party political broadcast is well-made, moving – but politically, a repeat of the old failed strategy. 

First published on the Staggers

The latest Labour party political broadcast is well-made and clear in its message. It is, in fact, the video Ed Miliband should have released. It is a brilliant manifestation of the 35 per cent strategy: if you hate the Tories or are hard done to by the Tories, vote Labour. It is better than much of what Miliband put out over the last five years, and it gives a personal touch to what Labour was putting in press releases. (more…)