Lynton Crosby

Crosby’s mimicry is too little, too late

Redbox article 16/04/2015First published on the Times Redbox

The Conservative party’s apparent political cross-dressing has left many people puzzling over why the party is talking about matters traditionally viewed as Labour strengths. In fact, this is classic Lynton Crosby.

Known as the ‘Australian Karl Rove’, and ‘The Wizard of Oz’, Crosby has long been associated with the negative campaigning that became the signature of the 2005 general election.

But he is also a master of mimicry. When things are going well for his opponent, and he cannot easily demolish it or find a way to fold it into the Conservative message, he will go all out and ape it. (more…)

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