globalisation

The 80 per cent strategy

Progress editorial | First published on Progressonline

The political establishment is running scared. The United Kingdom Independence party is a phenomenon that it barely understands and cannot quite work out how to outmanoeuvre, let alone outsmart.

While Ukip has given those who do not vote, or reluctantly vote for a mainstream party, somewhere to go, the party has real and present limits to its support base. It might not have reached it yet, but it sits around the 20 per cent mark.

Herein lies the opportunity to win a majority at the next election. Twenty per cent of the electorate may be leaning Ukip, but the rest are not, and there is no party that provokes greater antipathy than Nigel Farage’s. The leader best able to represent and lead the ‘anyone-but-Ukip’ vote has a prize waiting at the end. (more…)