How are UK political parties using social media ahead of the General Election 2015?

Today I participated in panel for PLMR’s latest podcast looking at how social media will impact the next election.

While the Tories will outspend Labour (spending over £100k per month) Labour has Matthew McGregor and others on board so we can out-smart the Tories.

I was able to point to some brilliant best practice that Labour has done:

The Facebook ‘look back’ video (http://youtu.be/3clUh-S2M9Y) and the find out how many people have your name on the electoral register that was done just yesterday for National Voter Registration day (http://www.labour.org.uk/howmanyofme/).

And lots more than beside. Take a listen.

Richard Angell